LL Cool J releases clothing line for Sears

LL Cool J will be releasing a clothing line specifically for the Sears department store clothing line will not be under his Todd Smith line but rather will be called the creative name of LL Cool J for Sears. Line will include casual wear for juniors, young men and women and a women's line as well and will be priced at $20-$50. LL had the following to say about his new venture with Sears and women's clothing... "I was raised by a matriarch, I have a wife and three daughters, so I know what women are looking for when they shop for clothes," he said. "My main concern with juniors is to make sure the fit is right. The fabrics have to feel nice on a woman's body, but sizing and fit are very important. I know that if she comes in, puts it on and it doesn't fit, she won't come back. Clothes have to make a woman feel good, relaxed and sexy. We are going to be constantly looking at fine-tuning the fit and we'll get it right."Via: HipHop DXSource